It Looks like Forever21 is continuing its expansion. With Faith21 (Plus size) newly opened on the site and select branches in the Los Angeles area, love21 is Forever21's new take on "sophisticated style, at a price you can't pass up." This is scheduled to launch on May 19th (just around the corner, at exactly a week away from today!)
I'm expecting to see clothing appropriate for a baby shower, wedding and possibly office work-related attire. When they mention the word "sophisticate", I think "older."
Drawing attention to the curvaceous woman was one step, now Forever21 may be attempting to draw the more above 30 crowd. I don't blame them-- this is what women want. And we're not getting any younger!
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